Marketing 101

Retailing - Activities involved in the sale of goods and services to final consumers for use. E-Commerce has become a key factor in the r...

Distribution and Supply Chain Management Distribution includes all activities related to the transfer of goods and services from one b...

Various Pricing Policies Psychological Pricing: Prestige Prices Odd- Even Pricing Customary Pricing Price Lining Unit Pricing Prom...

The importance of price in the development of the Marketing strategy It is the combination of price and quality that attracts customers t...

Explain the different organizational structures used to manage brands Brand manager - responsible for implementation of effective marke...

Total Product Concept and Product Mix Included the physical item as well as the package, brand name, label, service guarantee, warranty, ...

A Marketing Plan A plan that is short-term and specific, and combines both strategy and tactics. Market planning : The analysis, plannin...