Marketing Introduction

What do we need to consider?
How to market your business, what marketing means, compared with advertising and images.

1. Discuss how marketing has evolved
2. Conduct market research
3. Explain consumer buying behaviour
4. Define Market Segmentation
5. Describe your product/service distribution channel
6. Explain your marketing communication strategies

Book yourself solid - Michael Port
Better Mousetrap marketing here in Courtenay. Building a brand, web presence, and create a marketing plan.

Ethos - Build trust
Pathos - Marketing research
Logos - Communicate, effective and intelligent

Marketing --->Ideal Clients (Adventurous, Curious, Inspiring)---->Demographics, Income, Geographic Region, Sex/Age ----> Niche ---> Target MarketCl

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