Breakdown
Chapter 1:
Marketing: The process of planning, the conception, pricing, promotion, and distribution of ideas, goods and services to create exchanges that satisfy individual and organization objectives.
Establish a need within a consumer environment and get them to come to your product.
Marketing Process: HOW
The Elements of the Marketing Process
Identify Needs --> Design Solution ( CREATE A MARKETING MIX) -->Implement --> Evaluation --> Redesign --> Identify Needs etc...
Marketing Mix : WHAT
The Marketing Mix the 4P's
Product
Price
Placement/ Distribution
Promotion/Marketing Communications
Public Image
Marketing Strategies : Objectives of the MIX
Product Strategy - Quality, feature, brand name, packaging, customer service, guarantees, and warranties
Price Strategy - who do you want to be your consumer, cost of manufacturing, profit margin, degree of competition.
Placement/Distribution Strategy - Location, availability, inventory, transportation modes
Promotion/ Marketing Strategy - Advertising, sales, events, sponsorship, personal selling, public relations
When you're not getting the results you want, but look at all the options.
Look at where you product is for sale. Is it from a person/friend or natural food store? Do you want to buy from a friend or from a shop.
PROJECT IDEAS:
CUSTOMER RELATIONSHIP MANAGEMENT - CRM
Marketing Project on the way : genuinetours.com
Chapter 1:
 |
| The Glowing White Board of Strategies |
Marketing: The process of planning, the conception, pricing, promotion, and distribution of ideas, goods and services to create exchanges that satisfy individual and organization objectives.
Establish a need within a consumer environment and get them to come to your product.
Marketing Process: HOW
The Elements of the Marketing Process
Identify Needs --> Design Solution ( CREATE A MARKETING MIX) -->Implement --> Evaluation --> Redesign --> Identify Needs etc...
Marketing Mix : WHAT
The Marketing Mix the 4P's
Product
Price
Placement/ Distribution
Promotion/Marketing Communications
Public Image
Marketing Strategies : Objectives of the MIX
Product Strategy - Quality, feature, brand name, packaging, customer service, guarantees, and warranties
Price Strategy - who do you want to be your consumer, cost of manufacturing, profit margin, degree of competition.
Placement/Distribution Strategy - Location, availability, inventory, transportation modes
Promotion/ Marketing Strategy - Advertising, sales, events, sponsorship, personal selling, public relations
When you're not getting the results you want, but look at all the options.
Look at where you product is for sale. Is it from a person/friend or natural food store? Do you want to buy from a friend or from a shop.
PROJECT IDEAS:
Marketing Project on the way : genuinetours.com
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