Distribution and Supply Chain Management
Distribution includes all activities related to the transfer
of goods and services from one business to another or a business to a consumer.
Distribution planning: A systematic decision making process
regarding the physical movement and transfer of ownership of goods and services
An intermediary offers producers of goods and services the
advantage of being able to make goods and services readily available to target
markets
The Structure of Distribution can go from all or none of
these depending on the channel length and width.
Manufacturer- Agent –
Wholesaler- Retailer – Consumer
Distribution Channels and Competitive Advantage – New
Channel strategies as a means of gaining competitive advantage
Multi-Channeling : different kinds of intermediaries are used at the same level in the distribution channel
Direct
Marketing :
Contract
Marketing or business to business marketing
The factors considered when selecting a distribution channel
Product and Service Characteristics
Competition
Company Resources
Intensive
Distribution – product is available in the widest channel of dist
Selective
Distribution – a few outlets in a particular market
Exclusive
Distribution – only one outlet in a geographic location
Channel Relationships
Horizontal Conflict
and Vertical Conflict entails conflict that occurs what a channel member
feels another member at the same level or a different level is engaging
inappropriately
Channel Control has Manufacturer Control, Distributor
Control, and Retailer Control.
Vertical Marketing System and Horizontal Marketing Systems
Vertical Marketing System and Horizontal Marketing Systems
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