Chapter 11 - Price Management

Various Pricing Policies

Psychological Pricing:
Prestige Prices
Odd- Even Pricing
Customary Pricing
Price Lining
Unit Pricing

Promotional Pricing

Geographical Pricing

Flexible Pricing

Product - Mix Pricing

Source Pricing and Offering Discounts
Cash Discounts -
Quantity Discounts -

Trade Functional Discounts
- Slotting Allowances
- Off Invoice  Trade Allowances
- Performance Allowances

Seasonal Discounts
REBATES
Trade in Allowances
The dilemma of Discounts
The legalities of Discounts

Leasing as a Pricing Option : A lease is a contractual Agreement whereby a lessor, for a fee, agrees to rent an item to a lessee over a specified period of time.